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    <loc>https://www.theloewdown.ca/podcast/s01e03-hollys-storyy</loc>
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      <image:title>Podcast - S01E03 Holly’s Story: What Nobody in Business Says Out Loud About Copycats</image:title>
      <image:caption>I’ve known Holly Silenzi for a while. I’ve been to her market tables, I’ve watched her show up consistently in this community, and my daughter has very strong feelings about bath bombs that do not contain a toy. But I didn’t know her full story — not the real one — until we sat down to record this.</image:caption>
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    <loc>https://www.theloewdown.ca/podcast/s01e02-mersinas-story</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69ca7bef3b67ad0809c4e61d/d75e50be-834e-4dcd-a21f-4f563bf7817e/1000043810.jpg</image:loc>
      <image:title>Podcast - S01E02 Mersina’s Story: She Built the School She Always Needed.</image:title>
      <image:caption>I went into this conversation knowing Mersina's work — my kids have been to her camp. But I didn't know her story. Not the real one. Mersina started training at three years old. Walked away at thirteen after a falling out that she now says was probably a good thing. Graduated two college programs — police foundations, then community and justice — and then looked at everything she'd built toward and said no. Not because she didn't care about helping youth. Because she realized there was another way to do it. One that didn't require navigating systems and policies that weren't actually built for the kids they were supposed to serve.</image:caption>
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    <loc>https://www.theloewdown.ca/podcast/s01e01-kristis-story</loc>
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    <lastmod>2026-05-28</lastmod>
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      <image:title>Podcast - S01E01 Kristi’s Story: He Built It. She Couldn’t Let It Go.</image:title>
      <image:caption>I've walked past Tundra Leather on King Street more times than I can count. I knew the name. I knew the shop. What I didn't know was the story behind it — and when Kristi told it to me, I understood immediately why this is exactly the kind of conversation The Loew Down exists to have. Kristi Grove grew up inside this shop. Her dad, Peter, found leatherwork as a kid and spent decades building Tundra into a Hamilton institution — a working leather shop on King Street East where you could commission a custom belt, learn to stitch your own bag, or just walk in and talk craft for twenty minutes with someone who genuinely loved what they were doing. Kristi was always around, always watching. But she built her own career at McMaster. Peter told her to. And then in 2014 he got sick, and in 2015 he passed away, and Kristi walked into the shop and didn't leave. What we get into in this conversation is the real version of that story. The decision that wasn't really a single decision. The notebook she still opens every month — his handwriting, his formula, his notes from the</image:caption>
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    <loc>https://www.theloewdown.ca/podcast/pilot-cassidys-story</loc>
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    <lastmod>2026-05-27</lastmod>
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      <image:title>Podcast - Pilot - Cassidy’s Story</image:title>
      <image:caption>The best business advice Cassidy Loewen ever got didn't come from a book, a course, or a morning routine. It came from another small business owner who'd been exactly where she was and gave it to her straight. That's what's missing. So that's what she's building. Before you meet anyone else, meet Cassidy — former soapmaker, lip care and gift box creator, legal assistant, mom, and the quiet one in a group who somehow keeps finding her people. In this pilot episode she tells you who she is, why The Loew Down exists, and what you can expect every time you hit play. She gets into the rebrand from Allan Soaps to Loew and Co. What shifted, what stayed, and why her maiden name meaning lion in German had everything to do with it. She talks about moving to Hamilton before her first child was born, not knowing anyone, and finding that the small business community was the thing that finally made her feel like she belonged somewhere.</image:caption>
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    <loc>https://www.theloewdown.ca/get-the-low-down</loc>
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    <lastmod>2026-04-07</lastmod>
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